Every friction point teaches users how much the product respects their time.
— Lidiia Suslova
Friction
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Lidiia Suslova explains:
Small interaction details shape trust more than most teams realize. Delays, confusing states, and unnecessary actions slowly communicate carelessness to users.
Small interaction details shape trust more than most teams realize. Delays, confusing states, and unnecessary actions slowly communicate carelessness to users.
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