Onur Cobanli explains:
Let's be honest, sometimes it is instant; good design is instant, it is instant in sense it works instantly, but to create good design it takes time. Strong ideas often develop through repeated thinking, making, testing, iteration and reflection. Staying with a problem longer gives you opportunities to move beyond familiar solutions and discover more original, useful ones. However you do not just need time, but quality time, better time to create good design. So you need time, quality time, better time; so it better takes time but also it takes better time.