Predicting design trends are most satisfying when everyone believes otherwise.
— Onur Cobanli
Unexpected
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Onur Cobanli explains:
There is financial value in expecting the unexpected, and there is emotional satisfaction to say, I told you so; as such it is both financially and emotionally rewarding to predict trends that are contrary to concurrent expectations.
There is financial value in expecting the unexpected, and there is emotional satisfaction to say, I told you so; as such it is both financially and emotionally rewarding to predict trends that are contrary to concurrent expectations.
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