Good Design is the enemy of Great Design.
— Onur Cobanli
Good vs Great
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Design is a latent superpower that only awakens if and when you want a better world.
— Onur Cobanli
Superpower
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The method by which all great designs are produced is iterative synthesis.
— Onur Cobanli
Construction
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The best design book is perhaps not a design book; but rather a book on environment, psychology, sociology, biology and economics of the consumer.
— Onur Cobanli
Discern
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Creative design is all about seeing connections and relationships that others can’t, simply by learning things that others won’t.
— Onur Cobanli
Forte
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Good designs start with great research.
— Onur Cobanli
Wits
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Design museums create economic value by teaching designers how to create added value via examples of good design.
— Onur Cobanli
Worthy
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Design, art, architecture and engineering are catalyst of cultural evolution.
— Onur Cobanli
Impetus
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Read Author's notes on this design adage #586 - Impetus.