Observing the user is the secret ingredient of every good design.
— Onur Cobanli
Ethnographic
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Design is when all professions come together and merge into one single super profession.
— Onur Cobanli
Amalgamation
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Good design is when you create great added value for both the producer and the consumer.
— Onur Cobanli
Duality
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Good design is never a sum of parts, it’s always a multiplication.
— Onur Cobanli
Arithmetic
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Good design is to evaluate what you could do better, faster, different and more efficient.
— Onur Cobanli
Process
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Good design not only increases your wealth, power and influence; it also makes you a better person.
— Onur Cobanli
Evoke
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Good design requires being in love with society, thinking their well-being and working towards their happiness.
— Onur Cobanli
Convivial
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Read Author's notes on this design adage #572 - Convivial.
People don’t buy designs, they buy utility, happiness and pleasure.
— Onur Cobanli
Objective
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Read Author's notes on this design adage #573 - Objective.