Good design is, inventing out of the blue, something that everyone needed but no one asked for.
— Onur Cobanli
Insight
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Design is magic with an open formula: love, dreams and logic.
— Onur Cobanli
Theorem
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Read Author's notes on this design adage #82 - Theorem.
Design is about creating value, turning resources into utility.
— Onur Cobanli
Economics
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Good design is foreseeing the future.
— Onur Cobanli
Foresight
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Read Author's notes on this design adage #84 - Foresight.
Don't push your designs, instead create designs that pulls you.
— Onur Cobanli
Attraction
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To be successful in industrial design, you need to design for the masses.
— Onur Cobanli
Obvious
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Gain a competitive advantage over other design business owners by winning a design award.
— Onur Cobanli
Prize
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People respect you if someone else represents you on your behalf.
— Onur Cobanli
Indirect
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