Everything cannot be important at the same time.
— Lidiia Suslova
Hierarchy
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Read Author's notes on this design adage #1405 - Hierarchy.
Products should be designed for real behavior, not ideal behavior.
— Lidiia Suslova
Reality
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Read Author's notes on this design adage #1406 - Reality.
Interfaces are communication systems before they are visual systems.
— Lidiia Suslova
Interfaces
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Read Author's notes on this design adage #1407 - Interfaces.
Every extra step is a chance to lose the user.
— Lidiia Suslova
Momentum
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Read Author's notes on this design adage #1408 - Momentum.
Cognitive load is one of the most expensive costs in product design.
— Lidiia Suslova
Cognition
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Read Author's notes on this design adage #1409 - Cognition.
People forgive imperfect systems faster than opaque ones.
— Lidiia Suslova
Transparency
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Read Author's notes on this design adage #1410 - Transparency.
The best products adapt to human behavior instead of fighting it.
— Lidiia Suslova
Adaptation
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Read Author's notes on this design adage #1411 - Adaptation.
Users can forgive complexity. They rarely forgive inconsistency.
— Lidiia Suslova
Logic
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Read Author's notes on this design adage #1412 - Logic.
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