Design is about what not to do.
— Onur Cobanli
Smart
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Read Author's notes on this design adage #393 - Smart.
Creativity is the skill of trying the right thing.
— Onur Cobanli
Felicitous
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Read Author's notes on this design adage #394 - Felicitous.
Creativity is about embracing trial and error.
— Onur Cobanli
Embody
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Read Author's notes on this design adage #395 - Embody.
Don't hire a designer who has never self-designed.
— Onur Cobanli
Fire
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Read Author's notes on this design adage #396 - Fire.
Good design motivates people.
— Onur Cobanli
Impetus
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Read Author's notes on this design adage #397 - Impetus.
Design is not mysterious, designers are.
— Onur Cobanli
Enigma
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Read Author's notes on this design adage #398 - Enigma.
Design's return on investment is infinite.
— Onur Cobanli
Absolute
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Read Author's notes on this design adage #399 - Absolute.
The designer is the artist, the scientist, the marketer and the maker.
— Onur Cobanli
Union
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Read Author's notes on this design adage #401 - Union.