People don’t buy designs, they buy utility, happiness and pleasure.
— Onur Cobanli
Objective
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Good design adds value while subtracting cost.
— Onur Cobanli
Operation
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Good design is about creating what is right for everyone; the consumer, the producer, and the environment.
— Onur Cobanli
Elementary
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Read Author's notes on this design adage #575 - Elementary.
Good designers are not only specialized in their own fields, but also have a wider understanding of how things work.
— Onur Cobanli
Polymath
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Good design creates its own customer.
— Onur Cobanli
Surely
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Read Author's notes on this design adage #577 - Surely.
Good design sells, great design is sold out.
— Onur Cobanli
Commerce
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Good Design is the enemy of Great Design.
— Onur Cobanli
Good vs Great
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Design is a latent superpower that only awakens if and when you want a better world.
— Onur Cobanli
Superpower
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Read Author's notes on this design adage #580 - Superpower.