Good design creates its own customer.
— Onur Cobanli
Surely
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Read Author's notes on this design adage #577 - Surely.
Good design sells, great design is sold out.
— Onur Cobanli
Commerce
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Read Author's notes on this design adage #578 - Commerce.
Good Design is the enemy of Great Design.
— Onur Cobanli
Good vs Great
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Design is a latent superpower that only awakens if and when you want a better world.
— Onur Cobanli
Superpower
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Read Author's notes on this design adage #580 - Superpower.
The method by which all great designs are produced is iterative synthesis.
— Onur Cobanli
Construction
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Read Author's notes on this design adage #581 - Construction.
The best design book is perhaps not a design book; but rather a book on environment, psychology, sociology, biology and economics of the consumer.
— Onur Cobanli
Discern
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Creative design is all about seeing connections and relationships that others can’t, simply by learning things that others won’t.
— Onur Cobanli
Forte
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Good designs start with great research.
— Onur Cobanli
Wits
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Read Author's notes on this design adage #584 - Wits.