Design is about creating something tangible out of dreams, ideas, emotions, and concepts, using logic.
— Onur Cobanli
Alchemy
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Read Author's notes on this design adage #80 - Alchemy.
Good design is, inventing out of the blue, something that everyone needed but no one asked for.
— Onur Cobanli
Insight
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Read Author's notes on this design adage #81 - Insight.
Design is magic with an open formula: love, dreams and logic.
— Onur Cobanli
Theorem
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Read Author's notes on this design adage #82 - Theorem.
Design is about creating value, turning resources into utility.
— Onur Cobanli
Economics
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Read Author's notes on this design adage #83 - Economics.
Good design is foreseeing the future.
— Onur Cobanli
Foresight
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Read Author's notes on this design adage #84 - Foresight.
Don't push your designs, instead create designs that pulls you.
— Onur Cobanli
Attraction
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Read Author's notes on this design adage #85 - Attraction.
To be successful in industrial design, you need to design for the masses.
— Onur Cobanli
Obvious
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Read Author's notes on this design adage #86 - Obvious.
Gain a competitive advantage over other design business owners by winning a design award.
— Onur Cobanli
Prize
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Read Author's notes on this design adage #87 - Prize.