The value of good design is best understood in its absence.
— Onur Cobanli
Essence
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Read Author's notes on this design adage #76 - Essence.
To demand your highest fees you need to communicate your highest values.
— Onur Cobanli
Exchange
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Read Author's notes on this design adage #77 - Exchange.
Design is the first and oldest profession of man.
— Onur Cobanli
Truth
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Read Author's notes on this design adage #78 - Truth.
Design moves the World.
— Onur Cobanli
Power
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Read Author's notes on this design adage #79 - Power.
Design is about creating something tangible out of dreams, ideas, emotions, and concepts, using logic.
— Onur Cobanli
Alchemy
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Read Author's notes on this design adage #80 - Alchemy.
Good design is, inventing out of the blue, something that everyone needed but no one asked for.
— Onur Cobanli
Insight
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Read Author's notes on this design adage #81 - Insight.
Design is magic with an open formula: love, dreams and logic.
— Onur Cobanli
Theorem
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Design is about creating value, turning resources into utility.
— Onur Cobanli
Economics
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Read Author's notes on this design adage #83 - Economics.