Good design is sustainable, great design is profitable.
— Onur Cobanli
Distinction
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Read Author's notes on this design adage #341 - Distinction.
Designers do design, design companies sell it.
— Onur Cobanli
Essence
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Design consultancy in any form should be compensated.
— Onur Cobanli
Reward
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Good design does not need to be explained… it just needs to be felt
— Mar Esteve
Design
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Read Author's notes on this design adage #344 - Design.
Worth of a design comes from itself as well as yourself.
— Onur Cobanli
Origin
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Designers cannot afford to indulge their own tastes at the expense of others.
— Onur Cobanli
Moral
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There is no such thing as useless design; if it is useless it is not design.
— Onur Cobanli
Truth
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Some designs are so powerful that they resonate strongly in our minds, they make us shiver.
— Onur Cobanli
Potent
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