Tannit Yettwafernen

A great logo doesn't shout, it resonates.

— Mohammed Obaid

Essence

2025-05-26 14:54:44

310

Mohammed Obaid yesɛa 2 n tɣawsiwin n ufeṣṣel yettwafernen.

Wali akk tinnadin n Mohammed Obaid.

Sider-d taɣawsa n ufeṣṣel #1313 - Essence.

Wali amaɣnu akked umahil n Mohammed Obaid.

Mohammed Obaid yessefsay-d:
This adage reflects the philosophy behind the MAWA logo, which earned the A' Design Award. The goal was not to impress with complexity but to express with clarity. Good logos do not rely on noise or trends, they carry timeless meaning. They feel inevitable, like they were always meant to exist.In designing MAWA, I focused on the essence of what the brand stands for: a mark that feels modern, elegant, and deeply rooted in cultural geometry. The challenge wasn’t to create something new, it was to uncover what was already true about the brand, then craft it into form.This quote summarizes a broader belief: design isn’t a performance, it’s a connection. When a logo resonates, it doesn’t need to explain itself. It lives in memory, it evokes trust, and it creates immediate recognition without effort. That’s what I aim for in every mark I create.

Adellel yettwaxellṣen

Seddes Taɣawsa n Ufeṣṣel #1313

Nɣel tiqecwarin n tangalt n uɣbalu ddaw i wakken ad d-teskneḍ taɣawsa n ufeṣṣel #1313 deg usmel-ik d aḍris neɣ d tugna i yessawalen ɣer usebter n Design Adage #1313 deg Design Adage (https://designadage.com/kab/1313). Tzemreḍ s tlelli ad tseddeseḍ tinnadin ɣef ufeṣṣel seg Design Adage deg yisemlen-ik. Mi ara tsiteḍ ɣef yikalen n uḍris, ad d-yettban uskan i wakken ad twaliḍ amek ara d-tban tɣawsa mi ara tettwaseddes deg usmel-ik.

Aḍris n Tɣawsa n Ufeṣṣel akked Useɣwen

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      <p style="all:initial !important;display:block !important;margin:0 !important;padding:0 !important;font-family:PT Serif,Georgia,Times New Roman,Times,serif !important;font-style:italic !important;font-weight:400 !important;font-size:50px !important;font-size:clamp(15px,9.2cqw,50px) !important;line-height:1.14 !important;letter-spacing:-.01em !important;color:#0B0B0B !important;text-align:left !important;overflow-wrap:break-word !important;"><a href="https://designadage.com/kab/1313" title="Essence - Mohammed Obaid - Design Adage #1313" style="margin:0 !important;padding:0 !important;border:0 !important;background:none !important;box-shadow:none !important;text-shadow:none !important;text-decoration:none !important;text-transform:none !important;cursor:pointer !important;color:#0B0B0B !important;font:inherit !important;">A great logo doesn't shout, it resonates.</a></p>
      <p style="all:initial !important;display:block !important;margin:.8em 0 0 !important;padding:0 !important;font-family:PT Serif,Georgia,Times New Roman,Times,serif !important;font-style:italic !important;font-weight:700 !important;font-size:28px !important;font-size:clamp(14px,5.2cqw,28px) !important;line-height:1.2 !important;color:#0B0B0B !important;text-align:right !important;overflow-wrap:break-word !important;">&mdash; Mohammed Obaid</p>
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Tugna n Tɣawsa n Ufeṣṣel akked Useɣwen

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