Adam Bezzinayessefsay-d: Before a board is selected or a sketch is drawn, there is a decision — a deliberate moment where the maker asks: why does this piece need to exist, and what should it do for the person it lives with? That decision is intent. And it is the most important material in any piece we build. Every piece of furniture is made of something tangible — walnut, steel, brass. But these are secondary. Something invisible has already shaped the outcome before any of them are chosen: the clarity of purpose behind the work. A dining table is not simply a flat surface on four legs. It is where a family gathers for the next thirty years. When we build with that understanding, every decision changes — the joinery, the finish, the proportion. Intent does not just influence the design. It becomes the design. This is what separates craft from production. A factory optimizes for speed and cost. It cannot optimize for meaning. Only a maker who understands why something is being built can embed that understanding into how it is built. Begin with intent. Everything else follows. — Acht Studio.
Nɣel tiqecwarin n tangalt n uɣbalu ddaw i wakken ad d-teskneḍ taɣawsa n ufeṣṣel #1391 deg usmel-ik d aḍris neɣ d tugna i yessawalen ɣer usebter n Design Adage #1391 deg Design Adage (https://designadage.com/kab/1391). Tzemreḍ s tlelli ad tseddeseḍ tinnadin ɣef ufeṣṣel seg Design Adage deg yisemlen-ik. Mi ara tsiteḍ ɣef yikalen n uḍris, ad d-yettban uskan i wakken ad twaliḍ amek ara d-tban tɣawsa mi ara tettwaseddes deg usmel-ik.
Snirem tifranin-nneɣ n yal ass i yettqadaren ugar n ufeṣṣel deg umaḍal meṛṛa.
Afeṣṣel n Wass
Asenfaṛ ameqqran A' Design Award and Competition yeskan-d yal ass afeṣṣel yelhan, yettwafernen seg gar wid i d-yewwin arraz A' Design Prize, d Afeṣṣel n Wass. Snirem tiɣawsiwin, iferdisen akked tefranin n ccbaḥa i yellan deffir n ufeṣṣel n wass-a rnu af-d acu i t-id-yelhan.
Asenfaṛ agraɣlan ameqqran A' Design Award and Competition yeskan-d yal ass yiwet n terbaɛt n ufeṣṣel, n unadi akked tneflit, ideg iɛeggalen-is ttmyakin i wakken ad snulfun afaris neɣ asenfaṛ yelhan, d Tarbaɛt n Ufeṣṣel n Wass. Af-d ayen i d-yefka yal aɛeggal akked wamek i d-ffɣen ɣef wuguren i wakken ad snulfun asnulfu yelhan.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass amfeṣṣal yelhan, yesɛan tamuɣli, yettwasmenyafen. Issin amecwar akked uselmed n umfeṣṣal n wass-a rnu af-d isenfaṛen i yessawḍen tudert-is tamahalt akked wayen i t-yettawin deg tefranin-is tisnulfanin.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yettqadar yal ass yiwet n tleggendit n ufeṣṣel d Taleggendit n Ufeṣṣel n Wass. Snirem amahil n umfeṣṣal i yessawḍen s usnulfu-ines taɣult n ufeṣṣel. Af-d isenfaṛen-is imeqqranen, ifuras-is akked yisnulfuyen-is rnu ẓer amek i tettinernay tessura-ines s wakud.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass tamyiwt yettwafernen akked umfeṣṣal yelhan d Tamyiwt n Ufeṣṣel n Wass, ideg amfeṣṣal yettwasmenyafen deg A' Design Award yettmeslay-d ɣef wamek i yesnulfuy, s wawalen-is, ifuras akked yisenfaṛen yettwasmenyafen.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yesbiruruq yal ass amfeṣṣal yelhan d Asebrureq n Wass. Af-d ssebba n uqader i yestahlen i yimfeṣṣalen yettwasmenyafen deg A' Design Award rnu snirem imahilen-nsen isnulfanen, ifuras akked yisenfaṛen-nsen yettwasmenyafen.
Asenfaṛ agraɣlan ameqqran A' Design Award and Competition yeskan-d yal ass takti n ufeṣṣel tamaynut d Takti n Ufeṣṣel n Wass. Snirem takti n ufeṣṣel tamaynut, rnu issin axemmem i yellan deffir umahil asnulfan yestahlen arraz ameqqran A' Design Award.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass ticreṭ yettwaḥerken s ufeṣṣel d Ticreṭ n Ufeṣṣel n Wass. Af-d afeṣṣel yelhan, isenfaṛen imeqqranen akked yiferdisen imaynuten seg tcerṭ n wass-a yettwasmenyafen, rnu af-d ayen tt-yesbeṛṛken ɣef tiyaḍ.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass afeṣṣel yettawin amḍiq d Ayen Iceɛlen deg Ufeṣṣel n Wass. Af-d afeṣṣel iceɛlen n wass, yettmuguren deg yisukan n umaḍal meṛṛa, rnu gzu ayen i t-yerran d amaynut rnu d aẓerfan.