Onur Cobanliyessefsay-d: Great design is timeless; but what is timely; the core idea about being timely is about the fact that many consumer goods, products, interfaces, graphics, almost all artifacts are effected by fashion and concurrent trends; indeed all good design should be compliant with fashion and concurrent trends because fashionable and trendy things are what people desire and will generally demand, therefore helping fulfil the good design one of its hidden agendas; to create profit for its creators. On the other hand, we are talking about great design not just good design; and when you come up with a great design, you have a category defining, radical innovation type of artifact; and since you define the category, you may as well define the trends and style of that new category; you define the fashion; and also, you are not bound as much from existing trends and fashion. That’s one perspective why good design seems futuristic. But that is actually not what I mainly mean, the thing is that great design, unlike good design, should always be designed to last a long time; if good design lasts ten years, great design should last for thousand years (or more if material science allows); imagine the spearheads used by hunters many millennia ago, they have the right shape and also the right material; they also last a lot; that’s a great design, now imagine you are at the period where the first spearheads are made; everyone else has edge-sharpened wooden sticks, you come up with your super fancy shiny space age weapon – the metal spear; that’s good, that’s futuristic.
Nɣel tiqecwarin n tangalt n uɣbalu ddaw i wakken ad d-teskneḍ taɣawsa n ufeṣṣel #161 deg usmel-ik d aḍris neɣ d tugna i yessawalen ɣer usebter n Design Adage #161 deg Design Adage (https://designadage.com/kab/161). Tzemreḍ s tlelli ad tseddeseḍ tinnadin ɣef ufeṣṣel seg Design Adage deg yisemlen-ik. Mi ara tsiteḍ ɣef yikalen n uḍris, ad d-yettban uskan i wakken ad twaliḍ amek ara d-tban tɣawsa mi ara tettwaseddes deg usmel-ik.
Snirem tifranin-nneɣ n yal ass i yettqadaren ugar n ufeṣṣel deg umaḍal meṛṛa.
Afeṣṣel n Wass
Asenfaṛ ameqqran A' Design Award and Competition yeskan-d yal ass afeṣṣel yelhan, yettwafernen seg gar wid i d-yewwin arraz A' Design Prize, d Afeṣṣel n Wass. Snirem tiɣawsiwin, iferdisen akked tefranin n ccbaḥa i yellan deffir n ufeṣṣel n wass-a rnu af-d acu i t-id-yelhan.
Asenfaṛ agraɣlan ameqqran A' Design Award and Competition yeskan-d yal ass yiwet n terbaɛt n ufeṣṣel, n unadi akked tneflit, ideg iɛeggalen-is ttmyakin i wakken ad snulfun afaris neɣ asenfaṛ yelhan, d Tarbaɛt n Ufeṣṣel n Wass. Af-d ayen i d-yefka yal aɛeggal akked wamek i d-ffɣen ɣef wuguren i wakken ad snulfun asnulfu yelhan.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass amfeṣṣal yelhan, yesɛan tamuɣli, yettwasmenyafen. Issin amecwar akked uselmed n umfeṣṣal n wass-a rnu af-d isenfaṛen i yessawḍen tudert-is tamahalt akked wayen i t-yettawin deg tefranin-is tisnulfanin.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yettqadar yal ass yiwet n tleggendit n ufeṣṣel d Taleggendit n Ufeṣṣel n Wass. Snirem amahil n umfeṣṣal i yessawḍen s usnulfu-ines taɣult n ufeṣṣel. Af-d isenfaṛen-is imeqqranen, ifuras-is akked yisnulfuyen-is rnu ẓer amek i tettinernay tessura-ines s wakud.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass tamyiwt yettwafernen akked umfeṣṣal yelhan d Tamyiwt n Ufeṣṣel n Wass, ideg amfeṣṣal yettwasmenyafen deg A' Design Award yettmeslay-d ɣef wamek i yesnulfuy, s wawalen-is, ifuras akked yisenfaṛen yettwasmenyafen.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yesbiruruq yal ass amfeṣṣal yelhan d Asebrureq n Wass. Af-d ssebba n uqader i yestahlen i yimfeṣṣalen yettwasmenyafen deg A' Design Award rnu snirem imahilen-nsen isnulfanen, ifuras akked yisenfaṛen-nsen yettwasmenyafen.
Asenfaṛ agraɣlan ameqqran A' Design Award and Competition yeskan-d yal ass takti n ufeṣṣel tamaynut d Takti n Ufeṣṣel n Wass. Snirem takti n ufeṣṣel tamaynut, rnu issin axemmem i yellan deffir umahil asnulfan yestahlen arraz ameqqran A' Design Award.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass ticreṭ yettwaḥerken s ufeṣṣel d Ticreṭ n Ufeṣṣel n Wass. Af-d afeṣṣel yelhan, isenfaṛen imeqqranen akked yiferdisen imaynuten seg tcerṭ n wass-a yettwasmenyafen, rnu af-d ayen tt-yesbeṛṛken ɣef tiyaḍ.
Asenfaṛ ameqqran agraɣlan A' Design Award and Competition yeskan-d yal ass afeṣṣel yettawin amḍiq d Ayen Iceɛlen deg Ufeṣṣel n Wass. Af-d afeṣṣel iceɛlen n wass, yettmuguren deg yisukan n umaḍal meṛṛa, rnu gzu ayen i t-yerran d amaynut rnu d aẓerfan.